While this is the last letter of our acronym, it can be considered the driving force of the whole acronym. At Northcliffe, we want our highest pursuit to be God Himself. God saved us not for our sake but for His sake. Having a relationship with God is the highest possible good for everyone who has ever lived and will ever live. Our desire for God drives us to love Him and His creation, to live authentically before Him, and the serve Him and our community.